Monday, November 12, 2012

HTC和Apple的專利和解原因分析 Investigate the settlement of HTC and Apple

剛好看到智財所老師的訪問,我將重點記錄下來加上自己的想法。

1. 訴訟多時,可能會耗3~5年,甚至7~8年, ITC後還有聯邦法院
2. 耗費大量資金,導致資源分散,不能專注在研發、行銷上
3. 耗費大量資源在訴訟上,研發必須耗費時間避開專利,耗費人力資源與時間成本
4. HTC的確有其關鍵專利,Apple沒有把握能打贏訴訟
5. 藉著HTC的關鍵專利,Apple能夠應用到自家產品上(HTC生產了全世界第一支LTE手機)
6. 集中資源,對抗Samsung
7. Apple認為HTC就算沒有專利訴訟也沒有威脅
8. 領導人風格不同,Tim Cook並不像Steve jobs要將Android趕盡殺絕

1. It takes too much time, maybe 3 to 8 years (ITC then USC).
2. Huge cost on litigation. Can't put money focusing on R&D and marketing
3. Resources are distributed, the people resource and time cost are wasted. For instance, R&D must work around on infringed patents.
4. HTC indeed has critical patents, Apple has no 100% confidence to win this litigation.
5. Using the critical patents of HTC, Apple can apply on i series (HTC creates first LTE phone in the world).
6. Gather all resource to fight against Samsung.
7. Apple thinks even settle with HTC, it doesn't matter. HTC is not a threat to Apple.
8. Different leadership between Tim Cook and Steve Jobs. Steve Jobs hates Android deeply and will not negotiate with Android alliance, but Tim Cook doesn't.